A Game of Thrones Chapter Eighteen Free Essays

string(33) see on its three high hills. Catelyn We will make King’s Landing inside the hour.† Catelyn got some distance from the rail and constrained herself to grin. â€Å"Your oarmen have done well by us, Captain. We will compose a custom article test on A Game of Thrones Chapter Eighteen or then again any comparative subject just for you Request Now Every last one of them will have a silver stag, as a token of my gratitude.† Chief Moreo Turnitis supported her with a half bow. â€Å"You are dreadfully liberal, Lady Stark. The respect of conveying an extraordinary elegant yourself is all the prize they need.† â€Å"But they’ll take the silver anyway.† Moreo grinned. â€Å"As you say.† He talked the Common Tongue easily, with just the smallest trace of a Tyroshi emphasize. He’d been utilizing the restricted ocean for a long time, he’d advised her, as oarman, officer, lastly chief of his own exchanging galleys. The Storm Dancer was his fourth boat, and his quickest, a two-masted cookroom of sixty paddles. She had absolutely been the quickest of the boats accessible in WhiteHarbor when Catelyn and Ser Rodrik Cassel had shown up after their fast dash downriver. The Tyroshi were infamous for their greed, and Ser Rodrik had contended for employing an angling sloop out of the Three Sisters, yet Catelyn had demanded the kitchen. It was acceptable that she had. The breezes had been against them a great part of the journey, and without the galley’s paddles they’d still be beating their way past the Fingers, rather than skimming toward King’s Landing and journey’s end. So close, she thought. Underneath the cloth swathes, her fingers despite everything pulsated where the blade had chomped. The agony was her scourge, Catelyn felt, in case she overlook. She was unable to twist the keep going two fingers on her left hand, and the others could never again be able. However that was a little enough cost to pay for Bran’s life. Ser Rodrik picked that second to show up at hand. â€Å"My great friend,† said Moreo through his forked green facial hair. The Tyroshi cherished splendid hues, even in their facial hair. â€Å"It is so fine to see you looking better.† â€Å"Yes,† Ser Rodrik concurred. â€Å"I haven’t needed to pass on for just about two days now.† He bowed to Catelyn. â€Å"My lady.† He was looking better. A shade more slender than he had been the point at which they set out from WhiteHarbor, yet nearly himself once more. The solid breezes in the Bite and the unpleasantness of the restricted ocean had not concurred with him, and he’d nearly gone over the side when the tempest held onto them surprisingly off Dragonstone, yet by one way or another he had clung to a rope until three of Moreo’s men could protect him and convey him securely beneath decks. â€Å"The skipper was simply disclosing to me that our journey is nearly at an end,† she said. Ser Rodrik dealt with a wry grin. â€Å"So soon?† He looked odd without his incredible white side bristles; littler by one way or another, less wild, and ten years more established. However back on the Bite it had appeared to be judicious to submit to a crewman’s razor, after his hairs had gotten miserably befouled for the third time while he hung over the rail and regurgitated into the twirling winds. â€Å"I will leave you to talk about your business,† Captain Moreo said. He bowed and disappeared from them. The kitchen skimmed the water like a dragonfly, her paddles rising and falling in flawless time. Ser Rodrik held the rail and watched out over the passing shore. â€Å"I have not been the most valiant of protectors.† Catelyn contacted his arm. â€Å"We are here, Ser Rodrik, and securely. That is all that really matters.† Her hand grabbed underneath her shroud, her fingers firm and bobbling. The blade was still next to her. She discovered she needed to contact it once in a while, to console herself. â€Å"Now we should come to the king’s ace at-arms, and implore that he can be trusted.† â€Å"Ser Aron Santagar is a vain man, yet a legit one.† Ser Rodrik’s hand went to his face to stroke his stubbles and found by and by that they were no more. He looked confused. â€Å"He may know the cutting edge, yes . . . be that as it may, my woman, the second we go shorewards we are in danger. Furthermore, there are those at court who will know you on sight.† Catelyn’s mouth became tight. â€Å"Littlefinger,† she mumbled. His face swam up before her; a boy’s face, however he was a kid no more. His dad had kicked the bucket quite a long while previously, so he was Lord Baelish now, yet still they called him Littlefinger. Her sibling Edmure had given him that name, some time in the past at Riverrun. His family’s humble possessions were on the littlest of the Fingers, and Petyr had been slight and short for his age. Ser Rodrik made a sound as if to speak. â€Å"Lord Baelish once, ah . . . † His idea trailed off uncertainly looking for the considerate word. Catelyn was past delicacy. â€Å"He was my father’s ward. We grew up together in Riverrun. I thought of him as a sibling, however his affections for me were . . . more than loving. At the point when it was declared that I was to marry Brandon Stark, Petyr tested for the privilege to my hand. It was frenzy. Brandon was twenty, Petyr hardly fifteen. I needed to ask Brandon to save Petyr’s life. He let him off with a scar. A while later my dad sent him away. I have not seen him since.† She lifted her face to the splash, as though the energetic breeze could overwhelm the recollections. â€Å"He kept in touch with me at Riverrun after Brandon was executed, yet I consumed the letter new. By then I realized that Ned would wed me in his brother’s place.† Ser Rodrik’s fingers mishandled by and by for nonexistent bristles. â€Å"Littlefinger sits on the little board now.† â€Å"I realized he would rise high,† Catelyn said. â€Å"He was consistently cunning, even as a kid, yet it is one thing to be shrewd and another to be savvy. I wonder what the years have done to him.† High overhead, the far-eyes sang out from the apparatus. Chief Moreo came scrambling over the deck, providing requests, and surrounding them the Storm Dancer burst into frantic action as King’s Landing slid into see on its three high slopes. You read A Game of Thrones Chapter Eighteen in class Article models 300 years prior, Catelyn knew, those statures had been secured with woods, and just a bunch of fisherfolk had lived on the north shore of the Blackwater Rush where that profound, quick waterway streamed into the ocean. At that point Aegon the Conqueror had cruised from Dragonstone. It was here that his military had put shorewards, and there on the most noteworthy slope that he fabricated his first unrefined redoubt of wood and earth. Presently the city secured the shore similarly as Catelyn could see; houses and arbors and storage facilities, block storage facilities and wooded motels and merchant’s slows down, bars and memorial parks and massage parlors, all heaped one on another. She could hear the commotion of the fish showcase even at this separation. Between the structures were wide streets fixed with trees, meandering crookback roads, and back streets so restricted that two men couldn't walk side by side. Visenya’s slope was delegated by the Great Sept of Baelor with its seven precious stone towers. Over the city on the slope of Rhaenys stood the darkened dividers of the Dragonpit, its tremendous arch crumbling into ruin, its bronze entryways shut now for a century. The Street of the Sisters ran between them, completely straight. The city dividers rose out there, high and solid. A hundred quays lined the waterfront, and the harbor was packed with ships. Deepwater angling pontoons and waterway sprinters traveled every which way, ferrymen poled to and fro over the Blackwater Rush, exchanging galleys emptied products from Braavos and Pentos and Lys. Catelyn saw the queen’s luxurious canal boat, tied up close to a fat-bellied whaler from the Port of Ibben, its structure dark with tar, while upriver twelve lean brilliant warships rested in their bunks, sails folded and pitiless iron rams lapping at the water. Or more everything, glaring down from Aegon’s high slope, was the Red Keep; seven colossal drum-towers delegated with iron defenses, a monstrous troubling barbican, vaulted lobbies and secured extensions, military quarters and prisons and storage facilities, gigantic drape dividers studded with archers’ homes, all formed of light red stone. Aegon the Conqueror had instructed it constructed. His child Maegor the Cruel had seen it finished. A short time later he had taken the leaders of each stonemason, carpenter, and manufacturer who had worked on it. Just the blood of the mythical beast could ever know the insider facts of the stronghold the Dragonlords had fabricated, he promised. But at this point the pennants that flew from its escarpments were brilliant, not dark, and where the three-headed mythical serpent had once inhaled fire, presently skipped the delegated stag of House Baratheon. A high-masted swan transport from the Summer Isles was demolishing from port, its white sails colossal with wind. The Storm Dancer moved past it, pulling consistently for shore. â€Å"My lady,† Ser Rodrik stated, â€Å"I have thought on how best to continue while I lay abed. You should not enter the palace. I will go in your stead and bring Ser Aron to you in some safe place.† She considered the old knight as the kitchen gravitated toward to a dock. Moreo was yelling in the indecent Valyrian of the Free Cities. â€Å"You would be as much in danger as I would.† Ser Rodrik grinned. â€Å"I think not. I took a gander at my appearance in the water prior and hardly perceived myself. My mom was the last individual to see me without stubbles, and she is forty years dead. I trust I am sufficiently sheltered, my lady.† Moreo howled an order. As one, sixty paddles lifted from the waterway, at that point turned around and supported water. The cookroom eased back. Another yell. The paddles slid back inside the frame. As they pounded against the harbor, Tyroshi sailors jumped down to tie up. Moreo came clamoring up, all grins. â€Å"King’s Landing, my woman, as you commanded

Problem realization Essay

One issue I have had in the ongoing past has been worried about settling on the choice on where to seek after my advanced education. Getting a comprehension of the issue included not simply understanding that I needed to go to school, yet in addition seeing how my evaluations and encounters may help me in (or banning me from) going to sure of the better universities. On one level, the issue could be distinguished inside myself, as I was glad to have arrived at my senior year of secondary school and was not especially anxious to set out on an additional four years of studies. Nonetheless, as I would not like to enter the working scene with just a secondary school certificate, the issue turned into an internal battle whose result relied upon an examination of the upsides and downsides of setting off for college (Dombroski, 2000). The issue included the acknowledgment that my future relied upon the decision I would make concerning school. Data gathering turned into a critical piece of what helped my comprehension of the issue. On one level, data gathering was a straightforward as keeping my eyes and ears open, as instructors and guardians were resolved to letting me understand how vital the choice to attend a university was. Different types of data gathering included survey leaflets, visiting grounds and perusing the sites of colleges that offered investigations in the orders I was keen on. It additionally included the comprehension of how my fiscal status would likewise influence my capacity to go to universities, regardless of whether I could without much of a stretch get into them. Another significant part of the data gathering, along these lines, included investigation into grant openings, understudy credits, and a checking of the sorts of occupations into which I could possibly enter after accomplishing a degree in my different favored territories. After perusing and auditing all the territories referenced over, the arrangement turned out to be clear. School was a need, and with cautious arranging it was a practical decision (Dombroski, 2000). As the past parts of my basic contemplating school happened in the late spring before my senior year in secondary school, I found that there were as yet a couple of things I could do to lighten a portion of the weights of getting into school. I had the option to actualize an increasingly organized examination plan, as I understood that improved evaluations would not just assist me with getting more acknowledgments into my favored schools, yet they would likewise give me a superior possibility of getting grants. Another part of the arrangement included taking classes that would consider a portion of the requirements of the school classes I wanted to take. I was additionally ready to enlist myself in a couple of all the more extra curricular exercises, so as to show up progressively alluring to entrance advisory boards at the colleges that intrigued me. Being in school currently has allowed me the chance to assess how powerful my senior-year plan was. After thinking about it, I mirror that the arrangement was a somewhat viable one. I had the option to get into a decent school that offers the territory of study wherein I am intrigued. Since I arranged ahead of time to take classes that would consider essentials to my planned significant courses, I was additionally ready to try out classes that were adequately best in class so as to permit me to graduate on schedule. While I couldn't gather full grants from the school to help my investigations, my evaluations helped me to get some monetary help that has decreased the measure of cash I have needed to acquire for school. In this way, while that part of the arrangement didn't work 100%, the choice to improve my evaluations is no uncertainty still one that conceded me financial returns. At long last, my choice to take a crack at an assortment of extra-curricular exercises likewise shows up, all things considered, to have been a decent choice. As I was mindful so as not to over-try out these exercises, my association in them was adequately amazing without deceiving any proof of over-responsibility. Along these lines, I accept that choice was additionally one that has empowered me to be on this way to progress. Besides, my contribution in such exercises, alongside my assurance to do well scholastically in my last year of secondary school, showed me some significant time the executives abilities that have been exceptionally helpful during my time in school (Dodd and Sundheim, 2005). Innovativeness is most broadly used in adjusting my work, exercises and public activity with the huge course-outstanding burden I have every semester. Despite the fact that I have excellent hierarchical aptitudes, I do view myself as having resilience for untidiness and confusion somewhat. The kind of untidiness to which I allude is permitting some measure of non-consistency in my time table. In this manner, while a lot of my day is booked and arranged out, (for example, classes, work time, and some examination time) a ton of my day is still left uncertain. Along these lines, I settle on choices on what to do at those occasions spontaneously as opposed to early. On a couple of events this has left me with the predicament of picking among rest and reading for a test. The way that I have decided to forego rest exhibits my readiness to face challenges in the zone of lack of sleep and not with my evaluations (Dodd and Sundheim, 2005). Inabilities to think straight are for the most part an issue for me where it comes to troublesome investigative, (for example, scientific) errand and classes. I have not had particularly karma in performing admirably in such classesâ€however, taking whatever classes has been essential in the quest for my degree. So as to evade these psychological barriers I attempt to inquire about techniques for envisioning the theoretical, logical thoughts that are advanced in such undertakings. I utilize the web and different assets to discover where individuals have prevailing with regards to making such digests concrete. This permits me to loosen up more when such subjects are proposed. My strategy for conceptualizing happens to happen in close connection to my endeavors to be open to my faculties. At the point when confronted with the issue named above of adjusting contemplating/schoolwork with public activity, not exclusively to I focus on my wants to go out and mingle, yet additionally to the pestering feeling of having a heap of work that needs consideration. Accordingly, I focus not exclusively to my feeling of experience and want for pleasure, yet in addition my good judgment that discloses to me how much work I can possibly deal with in the measure of time I have apportioned (Dodd and Sundheim, 2005). References Dodd, P. and D. Sundheim. The 25 best time the executives devices and procedures. Pinnacle Performance Press. Dombroski, T. W. (2000). Imaginative critical thinking: the entryway to singular achievement and change. Lincoln: iUniverse.

Circle Essay Topics - What Are They and How to Use Them?

Circle Essay Topics - What Are They and How to Use Them?The Circle Essay topics are the most important part of the essay. Though this seems like a small detail, it is actually very important. What I mean by this is that if you don't address the Circle Essay topics properly, then your essay will fall apart in the middle and look like you didn't know what you were doing at all.When you first start working on your Circle Essay, you should always include topics to get you thinking about the next major section, the conclusion. At this point, you should be asking yourself questions as to why you are writing this essay and how you intend to use it. This is the time when you should think about the structure of your essay. Knowing your structure will make your essay easier to write.It is never too early to start thinking about topics for your essay. First, you need to decide how you want to approach your essay. Are you going to use an essay format? Will you use the essay outline form? Or will you use another form?I recommend that you use a little of each. By approaching the topic by form, you are less likely to get lost while writing your essay. With the outline form, you can always go back and see where you need to change something and move it up or down, but with the other forms, you can just keep going until you are satisfied with your essay.The Circle Essay Topics should be your first consideration when you are writing your essay. By asking yourself, 'what am I trying to accomplish with this essay?' you will be able to write it in a coherent manner. You should always have a good idea of how you plan to finish up before you start writing.You might also use the outline form, but when you are first starting out, don't worry too much about formality. If you feel it is necessary, you can always put in the form later. The Circle Essay Topics should not be something that you can throw in later.As I mentioned above, the structure of your essay is very important. By working on it as soon as possible, you will be able to write your essay more coherently. Before you begin writing, make sure that you know what you want your essay to accomplish. By knowing this, you will be able to create a well-structured essay that will be easy to read and understand.The Circle Essay Topics should be your first step. Start working on it immediately. Work on the topics and then work on the structure. You can get a lot further this way.

Analysis Of Mahatma Gandhi, Robby Novak, And Farah Ahmedi

Numerous people undertake missions, just like Mahatma Gandhi, Robby Novak, and Farah Ahmedi. All goals, whether small or large, have an underlying purpose. Mahatma Gandhi freed India from British Rule and tried to establish equality for all. Robby Novak, also known as Kid President, wants to make the world a better place by uniting kids and adults. The Other Side of the Sky is about Farah Ahmedi tried to escape war-torn Afghanistan using help from others. Even though these three had different missions, all three wanted to make the world a better place or make a better life for themselves. Mahatma Gandhi was a man who fought for India to be free from the British domination and equality for all. Gandhi was a shy lawyer who did not like†¦show more content†¦Gandhi urged the Indian people to create their own clothing. In March of 1930, Gandhi and 78 followers marched to the sea to collect salt. When he and his followers reached the sea, He walked onto the beach and picked up a lump of salt in defiance of the Salt Acts, (Rau 84). This was of the most important, and most memorable, act by Gandhi. On August 15, 1947, India finally became free from the British rule. After India became free, Muslims and Hindus fought, so India was divided in two. Gandhi decided to fast to get the two groups to settle their differences. Nathuram Godse was a Hindu Extremist and killed Gandhi on January 30, 1948. One of Gandhis most famous quotations is, Be the change you wish to see in the world, (Gandhi). This shows that to make a change, people cant tell others what to do, but they sh ould do it themselves. Gandhi did not just say to make a change, he made the change himself. For doing things Gandhi thought were right, he was imprisoned 4 times throughout his life. Gandhi had been a light to the people of India and to the world. [...] He proved that truth and love are the strongest forces for change, (Rau 101). Gandhi inspired many people in the world and he did all of this to create a better life for others. Robby Novak has osteogenesis imperfecta, a medical condition where the bones in one’s body become brittle and easy to break,, but that doesnt stop him. Since he has had a lot of broken bones, he has had a lot of time on

Abraham Lincoln as the Greatest President Essay - 1704 Words

Abraham Lincoln is regarded by many Americans as the greatest president to ever hold office in the history of the United States, and his reputation is definitely well deserved. Lincoln wasnt scared to stand up and fight for what he knew was right. He was convinced that within the branches of government, the presidency alone was empowered not only to uphold the Constitution, but also to protect, and defend it. Lincoln was able to lead our country and preserve the Union, keeping the United States from splintering during the devastating times of the Civil War. As President, he built the Republican Party into a strong national organization, and he rallied most of the northern Democrats to the Union cause. On January 1, 1863, he issued the†¦show more content†¦Lincoln had an older sister, Sarah, and a younger brother, Thomas, who died in infancy. Little is known about Lincolns mother and the Hanks ancestry. She was one of at least eight children named Nancy Hanks born during the 1780s. (Donald, 1995) His mother was reportedly an illegitimate child born out of wedlock, but it was a subject that Lincoln rarely discussed. Nancy died when Lincoln was only nine years old. Family meant a great deal to Lincoln, and he was unfortunately too young to actually know and remember his mother. A year after her death, his father Thomas married again and Lincoln became interested in new family relations. Lincoln and his stepmother were very close. She helped fill the void in his heart and the overall feeling loneliness after his mothers death. Of his Lincoln ancestors he knew only a little more than he did about his mothers side the Hanks. Lincolns grandfather was putting in a crop of corn one day in 1786 when he was attacked and killed by a group of Native Americans. Lincolns father Thomas, due to the loss, was left a poorShow MoreRelatedAbraham Lincoln : The Greatest Presidents1876 Words   |  8 PagesAbraham Lincoln is widely known as one of the greatest presidents we have had. He hold this title because he got out country through the civil war. Even though he tried to prevent this war from happening he used everything in his power to bring it to a stop once it had begun. Lincoln had the utmost confidence in the Union and this showed by how America healed from the tragic death he went through. While Lincoln was in office his main priorities was to see this nation flourish and he did everythingRead MoreEssay on Abraham Lincoln - the Greatest President1069 Words   |  5 PagesAbraham Lincoln There have been forty four U.S. presidents over the past two hundred and twenty years. What president has served the best for our country? None other than Abraham Lincoln. Abraham Lincoln is the greatest president ever because he did great things such as ending slavery, getting the us through the Civil War, and helped our country a lot. The American Civil War was a war between the Southern states and the Confederate states. Abraham Lincoln was not very prepared for the war militarilyRead MoreAbraham Lincoln s Greatest Presidents1671 Words   |  7 Pagesauthors takes on whether Abraham Lincoln was one of America’s greatest presidents was that Paludan stated Lincoln was a president who wanted to defend and uphold the constitution of the United States, especially since President Lincoln always stated that all men are created equal and that meant blacks to in his opinion. He was the type of person who talked to the people not at the people when he spoke. Paludan believes Lincoln was a president that was greater than any other President in history. He feelsRead MoreAbraham Lincoln s Greatest President2176 Words   |  9 PagesLaycock; Was Abraham Lincoln America’s Greatest President? Abraham Lincoln; America’s Greatest President In Larry Madaras and James M. 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A Brief History of New Orleans - 553 Words

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In 1839, he married into a well-known Creole family, members of the city’s social elite, but his wife d ied in childbirth only a year laterRead MoreAndrew Jackson: One of the Most Influential Presidents of All Time 1712 Words   |  7 Pageshis victory over the British, his defeat in the presidential race of 1824, his successful presidential campaign in 1828, and his decision to remove Native Americans to land west of the Mississippi. His victory over the British in the Battle of New Orleans lifted his popularity exponentially. He was a newfound American hero, and this pushed his political ambitions towards the White House. In 1824 Jackson was defeated in a close presidential race, dubbed the corrupt bargain by his supporters. He wasRead MoreBeyonce s Formation : Anti Cop Or Pro Black?965 Words   |  4 PagesAt the surface, Beyoncà ©Ã¢â‚¬â„¢s new video might seem like an attack on police, due to the sinking of the police car and seemingly anti-police imagery. I believe, however, that in her video she is instead advocating black pride while sending a self-empowering message. Follo wing a surprise release on Saturday February 6th 2016, Beyoncà © shocked the world with her edgy and powerful music video made available for free download on Tidal. (Natalie, 2016) She then performed her new song during her guest performance

Long Term Care Ltc Essay Research Paper free essay sample

Long Term Care Ltc Essay, Research Paper Long Term Care LTC Introduction The merchandise I selected is Long Term Care Insurance ( LTC ) . Long-term attention insurance is for the protection of single and household investings. Customers ever assume insurance is traveling to be expensive when it come to protecting your fiscal security. In this instance it s worth the investing one time you know what you can free. LTC insurance is marketed to persons as a planning tool. It s the type of insurance you hope you neer have to utilize. This insurance is similar to car insurance, where you pay for protect against possible hurt or harm. It s an investing that helps you hold on to your luck once you enter into a long term attention installation. LTC pays for nursing places and rehabilitation installation disbursals most people don t consider will of all time go on to them. We will write a custom essay sample on Long Term Care Ltc Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Demographics Current Market Situation over 65 Old ages of age 1999 The Pie Chart above shows how many Million Americans over the age of 65. It besides shows the life agreements for Americans to day of the month. In the following 30 old ages, 20 % of the population will be over 65 old ages of age, due to the babe boomer epoch. Based on statistics, at least 25 % or more will necessitate long tern attention. Growth of LTC installations There are estimations of 20,000 to 30,000 LTC places in the United States, harmonizing to industry figures. The widening inundation of Americans ulterior life warrants that long-run attention installations will be the twenty-first century growing industry. The market which was $ 86 billion in 1996, is expected to make $ 490 billion by 2030. Tendencies Buying LTC insurance is a 50/50 gamble whether you will of all time necessitate this insurance or non. More and more people over the age of 65 non merely necessitate wellness attention insurance, yet many bury about the long term attention that may be required if a individual is disabled or necessitating long term attention. Planing in front can salvage persons from their full luck being eaten up by the high the cost of long-run attention installations. Based on the cost of long-run attention installations, you might desire to see LTC insurance. Insurance companies show what person would pay by non holding LTC insurance. They besides use the words like What intelligent purchasers need to cognize, doing you feel st upid if you don t bargain. However if you can afford the premiums, buying LTC insurance would be a wise investing. Buying LTC in your 1950ss will countervail increase premium cost as you get older. The merchandise planning of LTC insurance offers the purchaser the undermentioned benefits: # 183 ; Financial Security # 183 ; Peace of head # 183 ; Excellent premiums if you buy in your early 1950ss. To day of the month, many of the babe boomers are past 50 and have non taken the advantage of these low cost premiums. # 183 ; Some LTC insurance have inflationary benefits, so if the cost of LTC installations addition by the clip you need the attention, you are still covered. S.W.O.T. Strengths # 183 ; Protects the Aged income and fundss. # 183 ; After the first 90 yearss in a LTC installation, the insurance picks up the cost 100 % from so on. # 183 ; Gives peace of head Failing # 183 ; Very dearly-won insurance if you wait until you are in your 60 s. # 183 ; If you don t take the inflationary bundle you could be responsible for some of the attention cost. # 183 ; You pay for old ages, so you are forced to halt paying for some ground. Here you would free everything you put into it. When you start up once more it will be at a older age premium. Opportunities # 183 ; Buy LTC early in your 50 s. # 183 ; Take advantage of inflationary policies. # 183 ; Cheap plenty is you buy early to set both hubby and married woman on separate policies. Menaces # 183 ; Company could travel out of concern if you re non with a reputable insurance bearer. # 183 ; Will there be infinite in a local installation when you need it? Decision After composing this article, my married woman and I are looking into this type of insurance. Most of the information every bit good as buying this insurance can be done over the Internet. I would do this type of insurance a precedence every bit good as doing out a Populating Trust Will for their subsisters. Large corporations as added benefits should look into LTC insurance for their employees. Mentions Elder Care: Making the right Choice. ( 1999, August 30 ) . Time Pp. 52 Long Term Care Insurance. ( 1999, August 25 ) . www.prepsmart.com/longtermcareinsurance_investing.html 32c

Longs Peak Essay Research Paper LONGS PEAKDeep free essay sample

Longs Peak Essay, Research Paper LONGS PEAK Deep in the bosom of the Rockies lies the little mountain small town of Estes Park, Colorado. Estes Park boundary lines Rocky Mountain National Park and it was my summer retreat. Never in my life had I seen someplace taken straight out of a fairy narrative. The mountains swallowed the town. One peculiar mountain instantly caught my oculus. I knew that it had to be the tallest, for it was the lone mountain that was still covered in May snow. I subsequently learned that the tremendous mountain was Longs Peak. Longs Peak happened to be a fourteener # 8221 ; , a Colorado mountain over 14 thousand pess. The mountain could be seen from every corner of the park every bit good as from distant metropoliss such as Denver or Boulder, which were good over 50 stat mis off. The mountain held an intense bewilderment for me. It reminded me of a Cardinals game, which I saw prior to my visit to Estes Park. We will write a custom essay sample on Longs Peak Essay Research Paper LONGS PEAKDeep or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mark McGuire was coming up to bat, and dazes rippled down my spinal column when I saw him. An atomic power radiated from him. Even though there were several other participants on the field I merely could non maintain my eyes off him. Longs Peak besides stood caput and shoulders over the other participants. I had to mount Longs Peak before I left Estes Park. I felt a call that told me if I failed to mount the mountain I would be losing out on a life altering chance. Possibly I wanted to mount it because everyday when I went outdoors, it was the first thing I saw. Possibly I wanted merely to turn out to myself that I could make anything that I set my head and organic structure to. I am non certain what it was ; all I know is that it was invariably in the dorsum of my caput forcing me. Longs Peak is an highly hard and proficient ascent. It offers challenges to every degree of climbers, particularly to a shirker like myself. The trail is merely a small over eight stat mis long. It has a really steep lift addition of over four 1000 pess. The ascent takes over two yearss of intensely strenuous boosting. Water is the most of import thing in mounting ; the organic structure must stay to the full hydrated at all times in order to maximise best public presentation. It is highly insecure to mount entirely ; hence, my friend Bobby accompanied me on the expedition. We started our journey at midnight ; the dark air was cold, doing goose bumps to stream through my organic structure. The first portion of our pilgrims journey up Longs Peak would take topographic point in the dense forests. It was pitch dark and for hours the lone things I could see were my spouse s legs traveling rapidly in forepart of me. We had to roll up up in thermic cogwheel merely to remain warm and I knew that it would merely acquire colder as we gained lift. I could hear a distant watercourse dribbling down the mountain, and the heavy air current whistling through the trees. I began to experience butterflies in my tummy in expectancy for what lay in front of me. Our initial end was to make the tree line where we would take our first small interruption. The tree line normally occurs someplace around 12s thousand pess. The first three or four hours passed really rapidly, with no mark of the tree line. Had I misjudged how long it would take, or had we taken a incorrect bend someplace? We hiked on with increasing velocity in silence. We must hold hiked for 15 excess proceedingss before recognizing we were above the tree line. It was regenerating to cognize that our work was non ineffectual. We were rather exhausted and needed a interruption. H ow fantastic it was to sit on the cool stones and take the burdensome battalions from our dorsums. An unreal rush of energy pulsed through my organic structure. Upon looking up, an overpowering joy filled my psyche. I did non experience the heavy air current or the iciness in the air. All my attending was instantly focused on the slumbering metropoliss below. I felt the ubiquity of God staring from the celestial spheres. Yet it left me experiencing sad. Sad to cognize that the bulk of the people below would neer experience such satisfaction. After traversing the tree line we would get down tundra boosting. Tundra is a delicate ecosystem, which takes 1000s of old ages to maturate. To the common oculus it appears merely as dried up weeds. Upon closer scrutiny I noticed the 1000s of bantam flowers fixing to blossom. How similar this is to the existent universe. Peoples today would instead judge you based on your visual aspect than to truly take the clip to acquire to cognize you. The trails traveling through the tundra were highly developing, which proved to be # 8211 ; antagonize our promotion. We lost over a 30 minutes of cherished clip seeking to retrieve the trail. We reached the bowlder field, our 2nd end right before dawn. Stars one time bright began to submerge in a deep blue ocean. The mountains on the eastern skyline exhibited the first marks of the coming morning as ardent gold visible radiation framed each extremum. At the Boulder field our hiking began to intensify. The bowlder field is located straight below the olympian acme of Longs Peak. No longer would we be boosting over a smooth trail ; we didn t even have a trail to follow merely a finish ; up. Climbing the bowlder field proved to be an highly slow and painful procedure. Every musculus in my organic structure began to strain up from over usage. The air began to acquire thin forcing repeated interruptions. My organic structure ached to be place in my bed. This last stretch of the hiking took hours, and it seemed like yearss. When my spouse eventually pulled me over the border the merely thing I could make was lie level on my dorsum. The last thing I had to make before heading down was to look over what I had merely climbed. Nothing could quite fix me for what I was approximately to see when I looked over the acme of Longs Peak. The mountains captivated me and left me wholly and wholly awe struck by their sheer size. Never had I been through such a humbling experience. Directly in forepart of me I could see the celestial spheres, or my reading of what Eden was. The Continental divide twisted and turned majestically at my pess, crashing against the mountain as moving ridges would crash upon the coast. Large lakes, which I knew, appeared to be little bluish points. I am non certain if it was the lifting Sun or the whistle air current across my face, yet at that minute everything in my life seemed so undistinguished. The mountains stood for everything that was solid in life, the of import things. They are the pillars of being. We should all be so lucky to be like mountains, all knowing, of all time patient, and stone solid in our beliefs. To see mountains of this magnitude made me about ashamed of holding nil in my life permanent or solid to cleaving to. I realized that people are non mountains, and we will non be here everlastingly. This trip made me concentrate on what was of import in life and why we are even here in the first topographic point. Selfishness has no worth in forever. Nourishing our heads and psyche does affect everlastingly, merely like mountains.

Breast Cancer Essays

Breast Cancer Essays Breast Cancer Paper Breast Cancer Paper The article ‘DDT and breast cancer in young women: new data on the significance of age at exposure’ is a study conducted by Barbara A. Cohn, Mary S. Wolff, Piera M. Cirillo and Robert I. Sholtz. This study sought to identify whether exposing young women to DDT when the DDT is at peak is likely to result to development of breast cancer. Cohn et al (2007) conducted this study prospectively using a nested-control approach. The sample constituted of women who were participating in the Child Health and Development Studies (CDHS) in Oakland, California. These women were members of the Kaiser Permanente Health Plan and had gone for obstetric services between 1959 and 1967 (this time spans the period prior to banning of DDT use and a period when DDT use was very high). Selection of the subjects adhered to ethical guidelines including informed participant’s consent as required of human participants in research studies. To identify breast cancer cases, the authors of this study, the California Cancer registry and California Vital Status Records were referred and 133 cases of breast cancer patients or person who died of breast cancer prior to reaching the age of 50 years were identified for the study. After assaying blood samples collected from the women within three days after giving birth, it was identified that 129 cases had breast cancer prior to reaching the age of 50 years. By selecting 129 controls who matched with the birth years of the cases, serum assays for p. p’DDT showed that women who were born after 1931 had a 5 times likelihood of developing breast cancer and at the time when DDT use was at peak, the girls were usually aged below 20 years. No relationship between DDT exposure and breast cancer for women who were never exposed to breast cancer prior to 14 years of age. Pamela C. Regan and Ramani S. Durvasula conducted a study titled: predictors of breast cancer screening in Asian and Latina university students. This study involved 240 Asians (165 Latinas and 75 Asians) and Latina women aged 18 years and over. The women were recruited from a university in the Los Angeles Metropolitan area. The authors of the study had the study approved by necessary ethical committees as required of human participant studies including participant’s informed consent. Using questionnaires, the authors of this study assessed the subjects’ household income, ethnicity, and age as demographic measures. The subjects also responded to questions that sought health-related beliefs more so concerning breast cancer screening. Other important measures included sexual experience, cancer knowledge, family history of cancer, acculturation and breast cancer screening behavior. Using regression analyses, Regan and Durvasula (2008) are able to predict whether Latino and Asian university students are likely to have breast cancer screening. In the article ‘advancing social workers responsiveness to health disparities: the case of breast cancer screening’ is authored by Mary Alpeter, James Mitchell and Joan Pennell. This takes a descriptive and an exploratory approach. The sample for the 4-year prospective study was selected using a probability sampling method thus recruiting 1,046 women participants aged 18 years and above who had no symptoms of breast cancer. The sample was made of white and African American women only from eastern North Carolina in two rural counties. By the end of the 4-year project, there were only 853 respondents. Several predictor variables were used to determine the likelihood of women seeking breast cancer screening. These included age, cultural beliefs and social economic status among others. Using regression analyses, Alpeter, Mitchell and Pennell (2005) were able to predict the likelihood of women in the study seeking breast cancer screening as well as breast cancer awareness. From the three studies, the first study by Cohn et al (2007) is more reliable and valid since it is a primary research and is more experimental than predictive. The study follows all the ethical procedures required when dealing with human participants in research. Furthermore, the prospective nature of the study makes the results appear more valid. The third study by Alpeter, Mitchell and Pennell (2005) is questionable since there is no evidence of consent obtained from the subjects or adherence to ethical guidelines. Furthermore, it is of secondary nature and heavily relies on literature rather than actual findings. References Alpeter, M. , Mitchell, J. and Pennell, J. (2005). Advancing social workers responsiveness to health disparities: the case of breast cancer screening. Health and Social Work, 30(3): 221+. Web. 15, July 2010. Questia. com. Cohn, B. A. , Wolff, M. S. , Cirillo, P. M. and Sholtz, R. I. (2007). DDT and breast cancer in young women: new data on the significance of age at exposure. Environmental Health Perspectives, 115(3): 201+. Web. 15, July 2010. Questia. com. Regan, P. and Durvasula, R. S. (2008). Predictors of breast cancer screening in Asian and Latina university students. College Student Journal, 42(4): 1152+. Web. 15, July 2010. Questia. com.

Juvenile Justice Essay Example | Topics and Well Written Essays - 250 words - 1

Juvenile Justice - Essay Example According to a report from the National Institute of Justice, â€Å"Research indicates that a relatively small group of serious juvenile offenders who are also serious drug users account for a disproportionate amount of all serious crimes committed by juveniles.† (Vanderwaal, et al. 1) This report shows that serious juvenile drug abusers are at a subsequently higher risk for the eventual commission of serious crimes. The fourth group of juvenile alcohol and drug users is the hard core user who is unable to function within society, and may present a much higher threat to society and themselves as a direct result. While the fourth group is extreme and may seem to be more severe type it would likely be the third group that would present the largest threat to society and the user themselves. The third grouping spends time and money that they may need to steal to obtain the drugs and is still able to function to a degree within society. By virtue of ability to function and extreme desire for the substances of choice this user would likely represent the greatest threat. Reference page: Vanderwaal, et al.,. "Breaking the Juvenile drug-crime cycle, a guide for practitioners and policymakers." National Institute of Justice (2001): 1. Web. 23 Apr 2011. http://www.ncjrs.gov/pdffiles1/nij/186156.pdf

Somalia Essay Example | Topics and Well Written Essays - 2000 words

Somalia - Essay Example In our present age, Somalia has always been the epitome of poverty. Pictures of toothpick-thin Somali children have flooded the magazines all over the world, with drooping eyes seemingly begging for our help. Until now, their state conditions had barely changed. Almost 15 years after Somalia fell apart in 1991 in spate of clan-based rebellions against the genocidal, 22-year dictatorship of President Mohammed Siad Barre, the fear and the loathing in this country still exists. Since 1991, there have been fourteen efforts at national reconciliation; to date, none has been successful. Various groupings of Somali factions have sought to control the national territory (or portions thereof) and have fought small wars with one another. Dahir Riyale Kahin was elected President of the self-declared "Republic of Somaliland," which is made up of the former northwest provinces of the Somali republic, in presidential elections deemed free and fair by international observers in May 2003. In 1998, t he area of Puntland in the northeast declared itself autonomous (although not independent) as the "State of Puntland" with its capital at Garowe. Puntland declared it would remain autonomous until a federated Somalia state was established (US Department of State, 2005). As we all know, the terrible famine of 1993 in the south was entirely induced by civil war. A US- and UN-led humanitarian intervention failed to understand Somali complexities, was humiliated, and when it left in 1995 had only instigated more conflicts to arise.

Symbolism in Lord of the Flies by William Golding Essay Example for Free

Symbolism in Lord of the Flies by William Golding Essay A book that makes a person think is always more interesting than a book that does not. Lord of the Flies by William Golding does just that! Golding, using symbolism, shows his readers ideas about human nature that are rarely thought about in society. In this allegorical piece of literature he uses objects and characters as symbols. Each important object in the book is closely related to a character in the book. For example, the conch and Ralph are closely connected, also Piggy and his glasses are directly associated. Lastly, the Lord of the Flies, which could be a character or an object, has a great affect on Simon and Jack. William Goldings symbolism creates tension that keeps his readers wondering what will happen as this group of once civilized boys turn to their instincts. One can easily see the symbolism in the conch, with Ralph representing all of the same things. Like the conch, Ralph symbolizes authority, order, respect and leadership. The conch can be seen as a simple object, but it is more fascinating to look at it as a tool used by Ralph. At the beginning of Lord of the Flies the great shell symbolizes power and authority. Ralph, the conchs first possessor, has the power to call an assembly. When Ralph blows the conch, all the boys come running to him. When the boys come to the first assembly, the conch is a symbol of order. The person who holds it is the only one that can speak. Without the conch everyone would be talking at once and there would be no organization. The conch commands respect. As the boys join the assembly they all show respect to Ralph, who is eventually voted chief because of the boys respect for him. The conch is a symbol of leadership. Ralph is the first possessor of the conch and he is the chief. The little bit of leadership given to the person with the conch is shown in that persons right to talk. Throughout the book, the conch represents the evolution of the boys on the island. It shows the change from a utopian society where everyones needs are met, to a dystopian society in which everything is disastrous and out of order. At the beginning of the book, the shell is almost perfect. The one imperfection is a small scratch, which is a foreshadowing of what will eventually happen to the boys society. The conch gets more and more scratched up, it loses its beautiful pink shade; and right before Piggys death the conch is shattered, symbolizing the complete loss of order in society. Ralph changes as the conch does. Ralph starts off believing that he is living in a perfect place where everything is wonderful. By the end he is running for his life. If he hadnt been rescued at that exact moment, then he probably would have been overcome by the evil instincts that unconsciously imprisoned the other boys. Like Ralph and the conch, Piggy and his glasses fundamentally are symbolic of the same thing. The glasses, when possessed by Piggy, represent the knowledge to see what is right, or what is best. In the Bible, in the story of Abraham, Abraham is constantly referred to as a seer, or the one who sees. Piggy is the prophet; he is the seer and visionary of this story. He is obviously the smartest of the boys; he always knows what needs to be done, he sees what is right. He and Ralph are the two that know the fire is the most important priority, because fire leads to rescue. Sometimes even Ralph forgets this very important priority. But Piggys knowledge of what is best is never lost, and is always shown through his glasses. As Piggys glasses slowly become destroyed, the boys slowly begin to lose the vision of what is right, and what needs to be done. The boys choose hunting and savagery over being rescued. The total loss to see what is right is shown when the glasses are broken and Piggy is killed. The most important symbol in the Lord of the Flies is obviously the Lord of the Flies, the Sows head on the end of a stick; it is the title of the book! The Lord of the Flies comes from death and killing, (of the sow) which shows its evil. It is the dark side of people; it is peoples evil nature. This unusual demon inhabits the souls of the young boys and corrupts them. As the boys are oblivious to everything, the demon turns the boys into savages with evil instincts that are uncontrollable. The evil spirit has the greatest effect on Jack, who already overflowing with emotion cannot handle his feelings and becomes a savage beast. The only character who is aware of the Lord of the Flies is Simon. Simon is connected with his true feelings. He sees a once perfect society being changed into hell. Simon finally meets the devil of this hellhole, and sees that his enemy is undefeatable, uncontrollable, and unbearable. It seems as if he almost commits suicide as he is slaughtered by the savage boys who are anxious for a kill. The Lord of the Flies is important because it shows that Golding believes in the evil nature that all human beings possess. Ralph has authority with his conch, Piggy can see with his glasses, and Simon has a revelation with a devil. These characters and their vital objects are symbols as well as important pieces of the story. Golding uses symbolism to add tension to a book already overflowing with thought and emotion that keeps his readers on the edge of their seats.

Essay --

Sahitya Akademi, India’s premier academy of letters was established on 12th March 1954. Although it was established by government Sahitya Akademi functions as an autonomous body. Government Resolution (GR) which laid down the constitution of the Akademi describes it as ‘a national organisation to work actively for the development of Indian letters and to set high literary standards, to foster and co-ordinate literary activities in all the Indian languages and to promote through them all the cultural unity of the country’. History of foundation of Sahitya Akademi dates back to pre-independence time. Roots of Akademi can be traced in a proposal given by The Royal Asiatic Society of Bengal to the then Government of India in which it suggested the formation of National Cultural Trust to encourage cultural activities. After independence Government of India acted upon the proposal and decided to set up three national academies – one for letters, one for visual arts and one for dance, drama and music. Government felt that the state initiative was necessary but once the academies are established it would refrain from interfering in their functioning. Sahitya Akademi, India’s National Academy of Letters, strives for the advancement of literary dialogue and promotion of literary publications in the country. It is the only organisation that promotes literary activities in 24 Indian languages – 22 languages listed under eighth schedule of Indian Constitution and English and Rajasthani. Akademi conducts all its activities from its headquarters named Rabindra Bhavan in New Delhi and its four regional centres based in Mumbai, Kolkata, Bangalore and Chennai. Akademi has also set up Centres for Translation at Bangalore, Ahmedabad, Kolkata and De... ...pulation of India lives in rural and semi-urban areas and in such areas reach of Sahitya Akademi is very limited. Akademi should ensure that book exhibitions and literary seminars are also organised in such areas so that a big section of population which is getting literate, thanks to efforts by governments, would also get familiar with vast sea of literature which would expand their horizons with knowledge. In this era of Information and Technology Sahitya Akademi should strive to make maximum Indian literature available on online platforms so that its consumption can increase manifold. Literature plays a very important role in maintaining the socio-cultural fabric of society. With the advent of globalisation there are complaints of rapid westernisation of Indian society. In such scenario Sahitya Akademi can play immense role to preserve the ‘Indian’ness of India.

Marketing Plan of Ffm

BTEC EDEXCEL HND DIPLOM IN BUSINESS (MANAGEMENT & HUMAN RESOURCES) OFFERD BY INTERNATIONAL COLLEGE OF BUSINESS AND TECHNOLOGY MARKETING PLAN UNIT 4: MARKETING PRINCIPLES ADHUHAM RASHEED BM 41 CITY CAMPUS SUBMITED TO: MS. INOKA GUNARATHNE DATE OF SUBMISSION MARKETING PRINCIPLES Acknowledgement INDIVIDUAL It is an honor to thank Mr. Mohamed Waheed [Managing Director of Felivaru Fisheries Company], who’s encouragement, guidance and support from the initial to the final level enabled to develop an understanding of the current situation about the company and market. Adhuham Rasheed BM/C/41/22 Page IMARKETING PRINCIPLES Executive Summary INDIVIDUAL Felivaru Fisheries Company (FFC), a fish exporting company located in Maldives, has been in business for 39 years exporting canned tuna for all over the world. During the time the company has built strong image in both international market and domestic market. However recently the company has been separated from the mother company (MIFCO) and established as a new company. With this change the company has diversified its production line by introducing fast food items. For the upcoming 40th Anniversary Felivaru is planning to launch a new product to domestic market. Felivaru Lobster Bisque† which is a soup of French origin as the original founders of the company was French. The soup has been modified to the taste of Maldives by replacing the whine with a new secret formula found by Felivaru researchers. Felivaru believes that this new product would increase the market share of the company and would be a â€Å"HIT† in domestic market. BM/C/41/22 Page II MARKETING PRINCIPLES 1 2 Contents INDIVIDUAL Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2. 1 2. Vision †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Mission †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Product †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Price †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Canned fish †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Ras Ainu†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Fertilizers â⠂¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Place †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Promotion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 3 Current market position of Felivaru †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 3. 1 3. 2 3. 2. 1 3. 2. 2 3. 2. 3 3. 3 3. 4 4 5 Market overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 SWOT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5. 1 5. 2 5. 3 5. 4 5. 5 Strength †¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Weakness †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Key issues and opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Political and legal factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Economic factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Social and Cultural factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Technological factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Porter’s five forces model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Competitor Rivalry [High] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Potential entrant (Threat of new entrance) [low] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Suppliers [low] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Buyers [high] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Page III 5. 5. 1 5. 5. 2 6PEST †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 6. 1 6. 2 6. 3 6. 4 7 Competitors Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 7. 1 7. 1. 1 7. 1. 2 7. 1. 3 7. 1. 4 BM/C/41/22 MARKETING PRINCIPLES 7. 1. 5 8 9 10 10. 1 10. 2 10. 3 10. 4 10. 5 10. 6 10. 7 10. 8 The treat to substitute [high] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 INDIVIDUALAssumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Objective †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Brief description about strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Target market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Positioning statement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Branding Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Product Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Pricing Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Distribution Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Promotional strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Sponsorship †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 10. 8. 1 11 12 13 FIGURES Figure 1 Product mix of felivaru †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Figure 2 current distribution roots in domestic market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Figure 3 International Distribution network †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 TABLES Table 1 Price list of Felivaru and competitor (MIFCO) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Table 2 discount price on bulk buying from Felivaru †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Table 3 Price list of Felivaru and competitor (ARI Maldives) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦ 4 Table 4 pricelist of Felivaru and competitor (THAI FISH, THILAND) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 BM/C/41/22 Page IV MARKETING PRINCIPLES 2 Introduction INDIVIDUAL Felivaru Fisheries Maldives Ltd (FFM) was in the business of manufacturing and exporting canned fish (fishing industry) for the past 39 years in different brand names. However the company, was re-branded as Felivaru Fisheries Maldives in June 2009 after separating from the â€Å"Mother company† MIFCO.Science then the company has diversified its production line by introducing fast food items, specially â€Å"Ras Ainu† products. The 100% government owned company has the capacity of processing more than 40 mega tons of canning and cooked frozen lions with the help of a cannery which has the capacity of canning 30 tons of raw fish in 8 hours shift (operate in 3 shift daily) and a fish plant which could produce 40 Mega tons of meat daily. At present 7 vessels are been used to collect fish from all over the Maldives and been stored in fish storage capable of storing total 650 tones (Felivaru, 2010). 2. Vision To become the leading fish processing and Distribution Company in Maldives, for both local and international markets, through maintaining high quality and achieving total customer satisfaction. (Felivaru, 2010) 2. 2 Mission We are committed to quality fish products, produced from sustainability caught fish, which will enhance customer satisfaction, through our constant ISO- certified and HACCP complaint system. We are also dedicated to becoming the most profitable leading global provider of a variety of healthy fresh and frozen fish products. (Felivaru 2010) 3 Current market position of Felivaru 3. Product The products of Felivaru can be divided in to 3 different product lines named as Ras Ainu, canned fish and fertilizers. The details of these lines are being show in a figure 1 on ne xt page as the product mix of Felivaru. BM/C/41/22 Page 1 MARKETING PRINCIPLES Figure 1 Product mix of felivaru Felivaru INDIVIDUAL Ras Ainu Canned Fish Fertilizers Thera fana Rihaakuru (fish paste) Valhoo mas (Dried fish) Foni ma gulha Disku Roshi Mas’ mirus (chili paste) Foni kaaja Foni roshi Theluli ban’bnukeyo Kulhi uvaali Kulhi kaaja Athu jeheli Havaadhu (curry powder) Kukulhu (chicken) Mas (fish) Lonu’mirus (chilies)Tuna steaks In oil In olive oil In sunflower oil In spring water In brine Tuna chucks In oil In olive oil In sunflower oil In spring water In brine Fish meal BM/C/41/22 Page 2 MARKETING PRINCIPLES By analyzing the market share of products in the Ras Ainu product line Rihaakuru, INDIVIDUAL Foni kaaja, Theluli Ban’bukeyo, Kulhi kaaja, Athu jeheli and Havaadhu can be considered as a â€Å"Hit† each capturing more than 60% of market share becoming the leaders in the market.Although this both Thera fana and Foni ma gulha were just able to gain enough market share to be the market challenger by obtaining a market share of 25% to 30% each while Disku, Roshi and Kulhi uvaali can be considered as a â€Å"Flop† unable to secure more than 10%. Moving on to canned fish product line Tuna steaks in brain can be considered as the â€Å"King† of European market gaining solid 39% market share. Simultaneously other steaks products also became market competitors by acquiring a market share of more than 19%. In domestic market tuna chucks in brain has ruled counting the number to a superb 60%.Other chunks products also have a market share of more than 30% except tuna chunks in olive oil, which only could capture a market share of 7%. Felivaru is the one and only producer of fish meal in the domestic market. Due to the fact of its preemptive advantage they were able to gain a perfect 100% in domestic market. However in international market Felivaru fish meal could only gain 16% of market share. 3. 2 Price Canned fi sh 3. 2. 1 For the products exciting in canned fish product line, there are numerous competitors competing in the market.Due to the fact of this economy pricing policy has been applied to the products in this product line. NAME Canned Tuna Chunk in Oil 48can/Case Canned Tuna Chunk in Brine 48can/Case Canned Tuna Chunk in spring water 48can/Case Canned Tuna Chunk in olive Oil, 48can/Case Canned Tuna Chunks in sunflower oil 48can/Case Canned Tuna Steak in Spring water 24Can/Case Canned Tuna Steak in Olive Oil 24Can/Case Canned Tuna Steak in Oil 24Can/Case Canned Tuna Steak in Brine 24Can/Case Canned Tuna Steak in sun flower oil 24Can/Case Felivaru price 817 756 864 912 888 435 456 423 393 444 Competitors price 817 756 864 912 888 435 456 423 393 444Table 1 Price list of Felivaru and competitor (MIFCO) BM/C/41/22 Page 3 MARKETING PRINCIPLES Table 1 shows the prices of Felivaru and MIFCO (the major competitor) in the market. Their re no such difference in the prices of products in canne d fish product line. However it is company’s policy to give discounts on bulk buyers. The discounted price is shown in table 2 below. NAME Canned Tuna Chunk in Oil 48can/Case Canned Tuna Chunk in Brine 48can/Case Canned Tuna Chunk in spring water 48can/Case Canned Tuna Chunk in olive Oil, 48can/Cs Case Canned Tuna Chunks in sunflower oil 48can/Case 100-249 cases 813. 20/751. 49/860. 37/910. 19/885. 1/250-499 cases 809. 21/747. 80/856. 70/908. 89/883/11/500-999 cases 808. 22/744. 12/854. 10/905. 67/880. 78/- INDIVIDUAL 1000&>cases 797. 25/736. 75/852. 60/903. 98/878. 18/- Table 2 discount price on bulk buying from Felivaru 3. 2. 2 of competitors. NAME Felivaru price Competitors price Ras Ainu To the products in the Ras Ainu product line currently prices are been charged quite high due to lack Thera fana Rihaakuru (fish paste) Valhoo mas( semi dried fish) Foni ma gulha Disku Roshi Mas’ mirus (chili paste) Foni kaaja Foni roshi Theluli ban’bnukeyo Kulhi uvaali Kulh i kaaja Athu jeheli Kukulhu (chicken) Mas (fish) Lonu’mirus (chilies) 0 GRM 400 GRM kg 75 GRM 5 PCS/PKT 10 PCS/PKT 82 GRM 180 GRM 120 GRM 75 GRM 200 GRM 200 GRM 220 GRM 115 GRM 115 GRM 115 GRM 10. 50/250/127. 50/14/9/6/22. 50/17/12. 50/14. 82/21. 50/25/23/23. 50/23. 50/23. 50/- 9/250/120/15/9/5/20/15/12/13. 50/21. 50/23. 50/22/23/23/23/- Table 3 Price list of Felivaru and competitor (ARI Maldives) Table 3 shows that most of the prices of Felivaru product are grater then competitors. However as mentioned early in 3. 1 Felivaru is the market leader. The reason for this is competitors do not have BM/C/41/22 Page 4 MARKETING PRINCIPLES enough production capacity to supply.However when MIFCO comes to the market on second quarter with their mass production capacity the supply would be increased forcing Felivaru to reduce the price in order to remain as a market leader INDIVIDUAL 3. 2. 3 Fertilizers A different pricing policy named penetration pricing strategy is been castoff on fer tilizers. In 2010 the prices has been set relatively low in order to attract new customers and gain more market share. The minute this goal was achieved the price has been increased in different phases. NAME Fishmeal 25? KG/BAG Felivaru price 250 Competitors price 280Table 4 pricelist of Felivaru and competitor (THAI FISH, THILAND) 3. 3 Place At the present only tuna chunks products and fertilizers are being exported. The main markets for those products are there in Asia and Europe while all other product excluding chucks product are been sold in domestic market. Currently in international market products are been available on selective areas according to demand. Though this in domestic market, Felivaru products can be purchased from almost each and every retailer outlet near consumer residence. Therefore it can be concluded that intensive distribution is being used in domestic market.In domestic market three distribution routs are being used as distribution network which has been s hown next page in figure 2 BM/C/41/22 Page 5 Figure 2 current distribution roots in domestic market MARKETING PRINCIPLES INDIVIDUAL COMPANY OWN SHOP (FELIVARU MAS FIHAARA) COMPANY (FELIVARU) COMPANY (FELIVARU) WHOLESAILERS (STO) RETAILERS Concumer RETAILERS CONCUMERS CONCUMERS However a different distribution network is been used to distribute products to international market which is been shown below in figure 3 Figure 3 International Distribution networkCOMPANY (FELIVARU) AGENTS WHOLESAILERS RETAILERS CONCUMERS Distribution network used both by Felivaru and MIFCO (Major competitors) is almost same. BM/C/41/22 Page 6 MARKETING PRINCIPLES 3. 4 Promotion INDIVIDUAL At the moment Felivaru use advertising as the primary method of promotion. However sales promotion are also been done to attract consumers. The main mean of advertising currently used is television advertisement. In domestic market the advertisement are currently aired from four different TV station (TVM, VTV, Dhi TV, and Raaje TV) for at least 6 times a day.Also Felivaru is the main sponsors of TVM news program which is on air for 5 times a day and a show which is considered as a hit. 4 Market overview Except Disku, Roshi, and Kulhi uvaali all other product mix is likely to provide opportunities, however those products [Disku, Roshi and Kulhi uvaali] has already considered as flops. Therefore it’s better to stop the production of those products and concentrate on new product to replace it. 5 SWOT 5. 1 †¢ †¢ †¢ †¢ †¢ †¢ †¢ 5. 2 †¢ †¢ †¢ †¢ Strength 44 years of experience in producing and exporting canned fish (Felivaru, 2010). Heavily known in domestic market.The quality of the product match EU standard and many other international standards. Existing plant can be used for production of fast food items in export quality. Enjoys free trade inside EU zone. There is a huge brand loyalty for our canned fish (Tuna chunks) in domestic market. Th e one and only manufacture of Fish meal in domestic market. Weakness Huge competition with competitors in both international and domestic market. Recently separated from the â€Å"mother company† MIFCO and has been formed as a new company, due to the fact the company has not yet been well structured.Felivaru has little or no experience at all in international market for selling fast food. Existing 7 vessels are not enough to collect fish from atolls of Maldives. BM/C/41/22 Page 7 MARKETING PRINCIPLES †¢ line. 5. 3 †¢ Opportunities The supply network of â€Å"oil and water† often gets delay, causing a halt in production INDIVIDUAL The 8 countries of SAARC nation are going to establish a free trade ring in between SAARC. Felivaru has an advantage of dominating the market of canned fish in this free trade ring. †¢ †¢ Printing the labels in their same factory instead of out sourcing it to local printing presses.Increase the number of fish collecting ves sel, which could lead an increase in supply of raw-fish, 5. 4 †¢ †¢ †¢ †¢ 5. 5 Threats The number of fish caught all over the Maldives has been dropping over the past years science 2007 ( please refer appendix 2) The price of Diesel continues to raise, which had a direct effect on the price of rawfish (please refer appendix 3) The price of Euro (â‚ ¬) continues to depreciate against Maldivian currency science 2008, reducing the revenue generated in (RF) rufiyaa (please refer appendix 4) Fake product in the name of Felivaru Key issues and opportunities Issues . 5. 1 †¢ †¢ Needs to go under a restructuring program to find a solution of not being well structured The company’s existing 7 vessels are not enough to collect fish from atolls of Maldives which is spread over 90,000 Square Km. Therefore either more vessels re needed collect fish or could bullied some collection stations in few areas with a storage facility and the existing vessels can b e used to transport the collected fish from station to factory in Felivaru. 5. 5. 2 Opportunities Legal action can be taken against sellers who sells fake product in their out let under both international law and new copy right law established early this year. Also awareness program through necessary mean could be done to consumer how to BM/C/41/22 Page 8 MARKETING PRINCIPLES †¢ identify the fake product. This way could stop the selling and buying of fake products in the name of â€Å"Felivaru†. INDIVIDUAL Could find new suppliers without depending on one. 6 6. 1 PESTPolitical and legal factors †¢ †¢ †¢ †¢ †¢ †¢ Frequent increase on the Percentage of GST Exporting lobster meat is prohibited (Visahq, 2012) Foreign vessels doing fishing in Maldives is banned under EPA Fishing law number 87/5 #Article 5 (A) (EPA, 2011) Catching pregnant lobsters and young lobsters ( less than 25 CM) banned (EPA 2011) Frequent changes in Government Only pole and line fishing can be used to catch fish outside the reef of island Economic factors †¢ †¢ The economy is dependent on tourism All most all the products consume in Maldives are been imported from other countries . 2 6. 3 †¢ †¢ †¢ †¢ 6. 4 †¢ †¢ Social and Cultural factors Growing number of people who believe women’s should not go for work People don’t like to work in labor industries Most of the people are educated and more than 95% of people know how to read and write. Majority of people like western food and their life style Technological factors There is not much growth or change in the industry Internet is becoming popular BM/C/41/22 Page 9 MARKETING PRINCIPLES 7 Competitors Analysis 7. 1 Porter’s five forces model 7. 1. 1 Competitor Rivalry [High] INDIVIDUALExisting companies in the canned fish industry is facing competition from both domestic and international brands which lead to increase promotional cost. 7. 1. 2 Pot ential entrant (Threat of new entrance) [low] The threat of new entrant is low as huge investment is needed to set up a fish canning factory and run it. 7. 1. 3 Suppliers [low] Bargaining power of Suppliers will be low as there are many suppliers in the market who could supply the water and oil used in the production. Also there are thousands of fishing vessels in the country. 7. 1. 4 Buyers [high]The bargaining power of suppliers would be high as there are many substitutes available in the market. 7. 1. 5 The treat to substitute [high] There are substitutes from other companies like MIFCO which has little or no difference. 8 Assumptions Felivaru expects to increase the collection of fish from the new boats or fish collecting station which would increase the production by 10% to 20%. With the help of this increase in production it is expected to increase the export of chunks by 15%. The prices of oil and water used in canned fish production are expected to be same however the price of fish is expected to raise 4% during the year. Objective The purpose of this marketing plane is to launch â€Å"Felivaru Lobster Bisque† to Maldivian Market on the 40 Anniversary (7th November). BM/C/41/22 Page 10 MARKETING PRINCIPLES 10 Strategy 10. 1 Brief description about strategy INDIVIDUAL Lobster bisque is a creamy and smooth soup of French Origin. It contains Milk, Lobster, Wheat, and Clam. The product is designed in such a way that it only requires to be heated in high temperature for 3 minutes in microwave oven (time very on temperature and also can be heated in a normal cooking store). 0. 2 Target market The target market of â€Å"Felivaru Lobster Bisque† can be segmented to 4 main different segments †¢ †¢ †¢ †¢ Sea food lover’s People who live a busy life People who proffer’s western life style Age between 15 to 45 However more than 95% of the population who fits to the above criteria lives in male’. Therefore it c ould be concluded that the target market for the product is male’. 10. 3 Positioning statement Similar to all other Felivaru products the slogan would be â€Å"GENUIN MALDIVES†.Felivaru lobster bisque is the one and only fast food soap in the market and also the first product made from lobster in Maldives. Therefore the product will be marketed in such a way to get the loyalty of lobster lovers and soup lovers. Also a unique formula has been used to replace the wine in the soap designing it a way as a â€Å"Halal† product. 10. 4 Branding Strategy The brand name for this product is â€Å"Felivaru Lobster Bisque†. As the Bisque is made by Felivaru from lobster the name â€Å"Felivaru Lobster Bisque† gives a simple and easy understanding of what the product is to its customers.The reason behind choosing an English name is almost all people in the target market would understand English and also by changing the name of the product Felivaru do not want b ring any difference to the dish name converting it in to Dhivehi. Correspondingly France is a growing market in Maldivian BM/C/41/22 Page 11 MARKETING PRINCIPLES 10. 5 Product Strategy tourism industry and the English name would attract them to this French origin soup and would help them to identify the product. INDIVIDUALFelivaru Lobster Bisque is a sweet and creamy soup of French origin re-designed by replacing the whine in it with a unique and secret formula to make the product Halal certified to 100% Muslim society of Maldives. The main advantage of Felivaru Lobster Bisque is its easiness and fastness in preparing. Just a 3 minute heating in microwave and the bisque is ready to eat. The bisque is packed in a plastic cup which is 9 inch long and has a diameter of 6 inch. The plastic cup is covered with a paper label which gives information about the bisque.In order to make it easy to distribute 24 cups are been packed in a box as a case. 10. 6 Pricing Strategy The price of Feliva ru lobster bisque is set on per cup basis. Factors such as taxation, cost marketing and cost of production will be considered during the pricing of the product. The total price of a single cup of lobster bisque is MRF 20/- adding only 2% of profit margin as the pricing strategy set by Felivaru for the product is penetration pricing. This is due to the fact that the product is a totally new kind of product for Maldivian market.Due to the fact of law pricing strategy at the present Felivaru do not provide any discount, however when the market share is gained and price of product increases discount will be given to bulk buyers. 10. 7 Distribution Strategy The distribution strategy for Felivaru lobster bisque would be selective as the product is the one and only product of its kind in the market. The product would be placed in the areas where middle and high class people live. The distribution rout would be same as other Felivaru products discussed in 2. 3 shown in figure 2. 10. 8 Promo tional strategy 10. . 1 Sponsorship The sponsorship one of the most popular shows among youth â€Å"Voice of Maldives† a song competition aired on TVM. It is expected to cost MRF 75000 to 100000. During the show of 1 hour 15 minutes is allocated to Felivaru as a main sponsor for BM/C/41/22 Page 12 MARKETING PRINCIPLES bisque voice of Maldives† advertising the product. Also the name of the show would be rebranded to â€Å"Felivaru lobster INDIVIDUAL 11 Conclusion During the 39 years in the market Felivaru has gained experience in production of products that suits the mouth of Maldivians.It is expected that Felivaru Lobster Bisque in the future goanna be a major product that generates a huge proportion of profit. Also with this experience Felivaru Plans to launch different flavors of bisque to the market. BM/C/41/22 Page 13 MARKETING PRINCIPLES 12 References INDIVIDUAL PA, 2011, Law of fishing in Maldives [online] Available at; http://www. epa. gov. mv/images/stories/law s%20and%20Regulations/2011/Fisheries%20%20 Law%20. pdf EPA, 2011, Protected Marine life [online] Available at; http://www. epa. gov. mv/images/stories/laws%20and%20Regulations/2011/Protected%20Mar ine%20Life. df Felivaru, 2010, Capacity and Infrastructure, [online] Available at; http://www. felivaru. com/? page_id=35 Felivaru, 2010, Felivaru, [online] Available at; http://www. felivaru. com/? page_id=14 Visahq, 2012, Maldives Customs, [online] Available at; http://maldives. visahq. com/customs/ BM/C/41/22 Page 14 MARKETING PRINCIPLES 13 Appendix †¢ Appendix 1 (detail of products on â€Å"Ras Ainu† product line) Thera fana INDIVIDUAL Thera fana is a traditional sweet short eat, made for the special occasions. The product is made from rice flour, sugar, and adding colour to decorate.The rice flour is mixed with sugar and colour adding hot water in to it. After mixing it is separated in to very small portion and each turned in to a circular shape by using hand. After finish ing this product will be sun dried to make it crunch. †¢ Rihaakuru (Fish paste) Rihaakuru is obtained through following a simple but timeconsuming procedure. The extract is the result of hours of cooking of tuna in water (rain water most preferable) and salt (to taste), while carefully removing the scum (filleyo) that keeps forming.Once the tuna pieces are cooked and ready to eat or store, they will be removed from the water, as well as the bones, heads and fish guts. The pieces of Tuna, so cooked, get eventually processed into Maldives fish. The remaining â€Å"fish-soup† is left with ‘Bondi'(balls of tuna scraps scraped off the bones), and is kept boiling in low fire until most water evaporates. The resulting concentrated fish soup becomes a thick paste which is known in Dhivehi as Rihaakuru. The colour of the paste varies from light brown (the lighter the quality is high) to dark brown. †¢